Frank Dudley is CEO and President of Brand New Media. He is also a Professor at Northwestern University where he teaches graduate level courses in Marketing Management and Digital Marketing, Media and Innovation. Mr. Dudley is a digital marketing and management pioneer, practitioner, analyst and thought leader. He is a prolific speaker and author of research studies on marketing management, marketing accountability, brand building, integrated marketing communications and digital marketing and media. Mr. Dudley has developed and authored numerous research studies in collaboration with the ANA, the PMA, Northwestern University and many Fortune 500 firms.
He is the former CMO, EVP of Research, Strategic Planning and Analytics for MKTG, Inc., the largest experiential marketing agency in the U.S. Prior to MKTG, he served as Head of Marketing of Guideline/Opinion Research Corporation, one of the largest market research firms in the world, as well as the first Director of the Internet Advertising Bureau (IAB). Mr. Dudley has also served on the founding C-level management teams of several successful digital professional services firms such as Virtusa (EVP, Chief Marketing Officer), which went public in 2007; ZEFER (EVP, Chief Innovation Officer), founded out of the Harvard Business School and sold to NEC; and Viant (Chief Creative Officer), which went public in 1999.
Director of Research
Nelson Olen is Director of Research for Brand New Media, LLC. Mr. Olen has served as a market research consultant for more than 25 years. In this capacity, he has been involved in studies covering every area of market research and across a number of specific industries, including Financial Services, Pharmaceutical/Healthcare, Consumer Packaged Goods, and Retail, among other industries.
His corporate experience includes positions as Econometrician for Shell Oil, Director of Market Research for Standard Brands Foods, Planter’s Snacks, Brand Manager for Standard Brands Foods, and New Products Manager for Topps Chewing Gum.
Nelson holds a BBA in Statistics from The City College of New York and an MBA in marketing from The Wharton School, University of Pennsylvania.